Best time to post on Instagram for 2022
Instagram,  Social media

Best time to post on Instagram for 2022

All of us know that every IG account has audiences from different locations and some of them have followers from a special country. So, you should know when your audiences are active on Instagram to see your posts or stories more.  Don’t forget you need more impressions that your business be successful on Instagram.

The Best Time to Post on Instagram Each Day

You can see the best time based on global results that Later analyzed 12 million posts in the different time zones around the world:

  • Monday: 6 am, 10 am, and 10 pm EST
  • Tuesday: 2 am, 4 am, and 9 am EST
  • Wednesday: 7 am, 8 am and 11 pm EST
  • Thursday: 9 am, 12 pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7am, 8am, and 4pm EST

Note: The truth is the best Instagram posting times will be unique to your account and audience. 

The Best Time to Post on Instagram Each Day

Best Time to Post on Instagram by Industry 

As you know, nowadays we can see various industries on Instagram. Therefore, you should know when your audiences are active on it? When do they check Instagram to grab their attention?

Sprout Social carried out the research to find the best time to post on Instagram based on the following industries: retail, media, tech, non-profit, education, healthcare, professional services, food & beverage, and travel & tourism. Let’s check out them one by one:

Best time to post on Instagram in the Retail niche

  • Best time to post on Instagram: Wednesday afternoon (3 pm) & Friday midday (11 am – 12 pm)
  • Ultimate Best Day: Wednesday
  • Worst Day: Sunday – Makes sense as most people are being present in real life on the weekends. 
  • Lowest Engagement: Late Night & Early Mornings – Most people sleep during these hours and are not active on social media

Best time to post on Instagram in the Media & Entertainment niche

  • Best time to post on Instagram: Friday morning (9 am)
  • Best Engagement: Wednesday, Thursday, and Friday during work hours (8-5 pm)
  • Lowest Engagement: Saturday and Sunday – Most people have these days off from work, are more present in real-life activities, and therefore not as active on social media
Best time to post on Instagram in the Retail niche

Best time to post on Instagram in the Tech niche

  • Ultimate Best Time: Wednesday morning at 6 am or 9 am
  • Best time to post on Instagram: Wednesday mid-morning from 10-11 am, Friday morning from 7-10 am, and Saturday morning from 7-11 am. 
  • Worst Day: Sunday-Most people do not check social as often on the weekends in this industry.
Best time to post on Instagram in the Tech niche

Best time to post on Instagram in the Non-profit niche

  • Best time to post on Instagram: Wednesday at 2 pm 
  • Highest Engagement: Wednesday (1-4 pm)
  • Worst Days for Engagement: Saturday & Sundays
Best time to post on Instagram in the Non-profit niche

Best time to post on Instagram in the Education niche

  • Best time to post on Instagram: Friday mornings at 10 am 
  • Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm)
  • Highest Engagement: Wednesday & Friday mid-morning and Saturday nights (6 pm – 8 pm)
  • Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.
Best time to post on Instagram in the Education niche

Best time to post on Instagram in the Healthcare niche

  • Best time to post on Instagram: Tuesday at 8 am 
  • Most Consistent Engagement: Weekdays from 9 am to 3 pm 
  • Worst Days for Engagement: Saturday & Sundays have minimal engagement in most industries
Best time to post on Instagram in the Healthcare niche

Best time to post on Instagram in the Professional Services niche

  • Best time to post on Instagram: Any day between 9 am and 10 pm
  • Best Days: Weekdays specifically Tuesday, Wednesday and Friday
  • Worst Days for Engagement: Saturday & Sundays- Most people do not want to be educated on the weekends.

Best time to post on Instagram in the Food & Beverage niche

  • Best time to post on Instagram: Wednesday, Thursday, Friday, Saturday 
  • Best Hours: Noon- Most people check their phones around lunch time
  • Most Engaging Day: Friday kicks off the weekend and plans for reservations spike
  • Worst Days for Engagement: Saturday & Sundays

Best time to post on Instagram in the Travel & Tourism niche

  • Best time to post on Instagram: Fridays, Tuesdays, and Wednesdays
  • Most Engaging: Between 11am & 1pm, and between 9am and 10am.

The Best Time to Post on Instagram by Location

Of course, the best time to post is different region by region because of different culture and behaviors. Or imagine your account is based on New York but your audiences are from California – New York is 3 hours ahead of California – so you have 2 different regions audience that you should attract both.

Let’s check the best times across different time zones:

  • US and Canada (Western): 12AM-6AM
  • US and Canada (Central): 6AM-8AM
  • US and Canada (Eastern): 4AM-9AM
  • South America: 4AM
  • UK: 4AM-6AM
  • Europe (Western): 6-8PM
  • Europe (Eastern): 5AM-7AM
  • Africa: 6AM
  • South Asia and Middle East: 3AM
  • East Asia and Southeast Asia: 11PM-4AM
  • Australasia: 11PM – 2AM
The Best Time to Post on Instagram by Location

If you want personalized best times to post based on your unique audience, you can actually hack the algorithm to increase your reach and get more likes and followers!

How to find best time to post on Instagram based on unique audience?

1. Use Instagram’s Built-in Analytics to Understand Your Audience
You test some days (for example 2 weeks) by Instagram’s native insights and then you can find which days and hours your audiences view your posts and stories.

Instagram’s Built-in Analytics

2. Use a Spreadsheet to Manually Track Your Best Times to Post
Create a spreadsheet and pick 5 different times throughout the week. Then track how many comments and likes each post received along with the date and time – switch the timing of posts for each day.

Spreadsheet to Manually Track Your Best Times to Post

Now it’s time to create your calendar to post on Instagram to gather more impressions!

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