Nothing stays the same in social media. So, if you want to stay at the top of the wave, social media trends are among those most necessary elements to keep up-to-date.
2022 has not been an ordinary year for marketers and businesses due to the Covid-19 pandemic. This phrase (the Covid-19) alone gives us some clues about how the trends have changed in 2022 throughout social media.
Top social media trends in 2022
Social media trends are not about what, but about how and to whom you sell. Below are the most important trends all over social media, from any niche and for any audience.
- Stories are still at the top of the trends
Stories have always been one of the most interesting and attractive parts of social media. They are easy to create, fun to interact with, and super easy to watch. What makes them the number-one tool of any social media marketer is that stories can spread throughout social media as no other post can.
With more than 500 million daily users, stories are ahead of any trend, and marketers can always rely on them as their reliable marketing tool.
- Video content still has no rival
Videos are engaging, fun, and easy to get entertained with. Be it long or short, videos are the best when it comes to conveying a message.
With Instagram, IGTV, and TikTok making the creation and upload of video content so easy, all marketers need to enter the world of video is only a smartphone. Yet, YouTube and Facebook are the top platforms for videos, and more marketers are immigrating to YouTube from other platforms.
- Social Listening is an important tool
Back in 2019, Facebook decided on the test removal “like counts” on Facebook and Instagram. Although not fully carried out, this decision made social media marketers think about deeper and more real measures of their posts and contents. The new metric marketers have found to replace the importance of Likes is social media listening.
Social listening or social media monitoring is not a new tool. It still gives marketers the chance to hear what people are talking about, so that new marketing decisions can be made based on the conversations.
This new social media trend is among the most popular tools for businesses and marketing agencies.
- Social Ads are now more direct and innovative
As users are becoming more familiar with the concept of social shopping, marketers and businesses are investing in more direct ads.
Ads in social media used to be indirect, annoying, and not very interesting. Now with the trend of social shopping, users are more likely to pay attention and accept this trend. Hence, advertising for marketers has become more direct, and, of course, more difficult. Because making direct ads more interactive and attractive, takes a smart brain.
- Brands are more careful with social influencers
Influencer marketing is a powerful tool for brands to promote their products and reach a wider and more accurate audience.
But, with the spread of fake influencers all around the social networks, brands have become more selective and careful with influencer marketing.
It has led us to a situation in which brands prefer to make contact with nano-influencers or even micro-influencers to get as few as tens to hundreds of new followers.
- User-generated content integrates audiences to marketing strategies
More and more brands have found out that user engagement with their social content creates a sense of loyalty to the brand on the side of the customers.
User-generated content is one of the most popular social media trends for marketers. This strategy creates a strong bond between brands and the customers and, on the plus side, gives the brands free, generic, and organic content.
To wrap up
To prepare for any of these trends, all you need to do is to add them to your current marketing strategy. These social media trends won’t require you to start your plans from scratch. There are always new trends coming up, and you always need to be prepared for changes. We will be more than happy if you share your findings with us.