In last years, social media has developed in most countries from away to communicate with friends or it has been a method for gathering information, from news and business to fun. These days social networks are a way for marketing and earning money, though it is more accessible anywhere than before. According to eMarketer in 2021, 213 million will use social media just in the US.
But not every country uses social networks in the same way or doesn’t have the same rate.
Which countries use social media more?
As of 2018, the Philippines had the highest usage of social networks in the world, and as Hootsuite reports, the UAE was the first country in 2019.
Why Filipinos are the first country?
There are 76 million active Filipino social media users and there are 4 reasons for that:
- Facebook as a socio-economic demographic on mobiles with 67 percent
- The biggest group of users are in the 18-24 age that is 21 million people
- Filipinos are very social people and are close-family people
- As young people have the strongest presence in Philippine social media – they have taken on to both literal and virtual streets. The youth have turned to social media to express disapproval and dissent.
In some European countries, the average time for spending on social media is one hour. Because younger people are more interested in social media and the average internet users have 8 social media accounts. Gradually, people have wanted more engagement for fast-growth markets and understood the importance of trend in relation to “the rise of the mobile-only internet user.
The most in-demand jobs in the world’s major economies are being driven by technology, but with a footnote and organizations are reaching to understand customer needs but without traditional reactive.
Which social media has the most active users?
Instagram now has over 1 billion users in 2020. That is the answer to the question, what will be the next big thing. Even, Facebook has the biggest zone of active users in the world and reaches from 100 million users and maybe to 2.35 million by the end of the year.
Why some countries use social media more than others?
I think the reason is that these countries are most likely related to the economy of their country and in this graph, the UAE and Singapore have strong economies. Also, some social media is suitable for some specific jobs.
Another reason is probably because of age within those countries that have the biggest group of youngers.
VP Menon, Dubai-based coach, trainer, and MD of UV Consultants, said:
“I find three types of people using social media. The first type is people who use it positively and for the right reasons. The second group is those who use it for the wrong reasons and the third and the biggest group is people who have no clue why they are using it and they are the ones who spend the maximum time on social media. Going forward I see more awareness coming in and the young generation will ensure the people in the third group keeps reducing.”